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It is all in the Presentation!

September 28, 2013

Staging Your Home For Sale

In a 2004 survey of Realtors®, almost two-thirds estimated that a staged home kept in show-to-sell condition sells for a price that is between 10% and 20% higher.   You can hire a professional to stage your home, or you can do many things to improve the presentation of your home by yourself.

Why stage your home for sale

When you decide to sell you Buffalo home you need to stop thinking of it as your home.   All the details that made it special for you, may not appeal to the Western New York buyers that can afford your home. You have a beautiful home that you decorated for your need and reflect your personal tastes. And in that lies the problem. It is deeply personal and it is your home.
Buyers may have difficulty making that transition to seeing it as their home.   The more a buyer is able to focus on the possibilities of the home for them and less on your decorating the more likely you will get positive reaction to your home.

Things you can do yourself

  1. Clear the clutter — Less is more! 
  2. Get rid of personal photographs
  3. Make sure the beds are made and rooms are tidy
  4. Run the vaccume cleaner
  5. Is your fridge an art gallery?   Remove it.
  6. Think it should be moved?  Move it out of the house.

Read Also:  Don’t let last minute showings get you caught unprepared

Should you use a Professional Stager?

It is all in the presentation to the potential buyers. If you present a vacant house, buyers are often unable to visualize the empty space as a home. Even if the empty house sells, it is often for a price far below the list price. Many times buyers think they want to take advantage of desperate sellers.

Home Staging is Decorating for Others
That is where home staging of your Western New York home comes in. Home Staging is a set of specific and very efficient techniques that enable Western New York buyers to envision your home as their home.
So instead of personalizing, we actually depersonalize the home for sale!
And, another important point: its very difficult to be objective about your own home. As long as you look at it as a “home” and not as a real estate investment, you wont be able to present it at its best FOR SALE.

A professional WNY Home Stager will evaluate your home and will provide you with recommendations to make the property irresistible to Buffalo buyers. The assessment may show more or less changes to be made to the property but, is there really a perfect home?

Many times a staged home assists WNY Buyers to make that personal connection and help them purchase a home rather than a house.
 Ready to sell your home? Call me today at (716) 743-5297!

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