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VIP Pricing

March 26, 2009

What is VIP Pricing

Several Realtors are listing homes on the internet with VIP pricing. What exactly is VIP Pricing? Well it is a way to get a home on the MLS with a lower price. VIP pricing is a technique to attract buyers to put an offer in on a property while at the same time pacifies a seller who may be reluctant to put their home on the market for a particular price because they don’t want to take less than a specific figure. In other words it is a starting point, they really are looking for a lot more than that price. Basically they are telling you what their bottom line is. Is this good or bad? It is different and affects what we are going to offer on the home. It is out there, and you should be aware of this strategy in selling.

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